society of cliches?

i think we've successfully established that i've been thinking this week. well i think on other weeks too. but this week i've been thinking...and in the conglomeration of thoughts that crossed my mind's radar was the word 'rebound relationship'. maybe it's the effect of my ongoing gilmore girls marathon (I got all the 7series set for christmas). in any case, i've been thinking about that concept and many other societal cliches and norms. we're so quick as humans to put everything we know into a box of sorts. we have words, concepts, ideas, theories and every aspect of life neatly fits into one or the other box and the lid fits perfectly. If only!!!
I'm on a quest to create my own definitions of such norms. probably cuz i've never been one to conform. or at least i'd like to think so - although i've slipped and conformed from time to time.
1st box i'd like to uncover and explore....what the heck does the term 'rebound' mean??? I went searching on the 'trusty' WWW and here's some of what i found:

"Rebound relationships serve a purpose: To protect the heart from the devastation of losing someone very important. Like a very big cushion, they protect us from the trauma of the fall which is experienced when a deep connection is abruptly severed. "

"Rebound relationships occur very shortly after the end of a significant love, and sometimes begin before the end. The problem with a rebound is that it doesn't allow time for the grieving and healing processes to be complete."

"A rebound relationship is one that occurs shortly after the break-up of a significant love relationship. If you are in a relationship but have distanced yourself emotionally from your relationship partner, you may begin a rebound relationship before you even leave the relationship you are in. If you move quickly from a long lasting relationship into another relationship then you are probably in a “rebound relationship."

So I read all these cliche definitions and wonder...
what about those individuals who have a clear understanding of what they're doing and why they're either staying put or moving on? why have we turned into a society of cliches? there are tons of intelligent people out there who are very adept at dealing with the hardest of emotions, resolving their feelings and truly understanding what they want. where do these definitions leave them? is there an obligatory period established by society that one has to conform to? so we've now turned into a society that defines happiness for people?

why can't we just be and let be? it's all warm and fuzzy to feel loved and have people care about you, but why do we fail to draw the line between being supportive and being judgemental!

pondering away until the next cliche is uncovered...